Thirteen years of maintaining a single WordPress theme
RealHomes went on sale in 2013 and has shipped continuously ever since. Almost everything I know about software longevity came from never being allowed to start over.
Essays · Engineering · Notes
The Journal
Notes from fourteen years of shipping: WordPress at scale, Swift on Apple platforms, and the unglamorous decisions that keep products alive. I write the docs I wish existed.
6 essays · WordPress, Swift & the craft of shipping
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All Essays
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July 2026
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Thirteen years of maintaining a single WordPress theme
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June 2026
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The year I stopped being the person who writes all the code
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May 2026
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Why my Mac apps ship with almost no dependencies
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April 2026
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What seven free plugins cost, and what they pay back
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March 2026
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The PHP settings that quietly generate most support tickets
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February 2026
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Taking payments in WordPress without becoming a payments company
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